How to Write a Great Job Post

Đọc bản tiếng Việt tại đây.

Hi,

I’m Chris Harvey, Founder & CEO of ITviec. I want you to get great applications from ITviec!

Job seekers want to know WHY they should apply to your job instead of all the other great jobs on ITviec. Your job description communicates what makes your job cool and different. A great job description can increase your applications up to 300%!

Follow the steps below to create a job description that shows your best face to job seekers and increases your apply rate.

1) Write a short and descriptive job title

Your job title is the first thing job seekers will see on ITviec. A good job title can boost clicks by 25% or more.

Do:

List specific skill
Shorter is better
Add special benefit if you have it

Don’t:

Don’t use general job titles like “Web Developer”
Don’t list unrelated skills in the same job title
Don’t use special characters

Examples of good job titles:

Senior PHP Developer
Server Engineer (Linux)
NodeJS Developer – Up to $1500 & Macbook

Examples of poor job titles:

Web Developer [<–too general]
10 Developers (Ruby, PHP, .NET) [<–unrelated skills]
Seeking 05 Software Developers [<–too general]

2) Grab jobseeker attention with the first sentence

Jobseekers want to see more than a list of boring job responsibilities.

They want to know “What’s in this job for me?”

Your first sentence should catch the jobseeker’s attention FAST and make him say “Hey, this sounds great!”

Things you can communicate in your first sentence.

What your company does that is inspiring
The cool things the jobseeker will learn in the company
How the jobseeker will make a difference in the world

Here are some formulas you can use to create a great opening sentence:

“As [Job Title], you will advance our mission of [cool company mission] by [job activity 1] and [job activity 2].

Example: “As Senior PHP Developer, you will advance our mission to bring e-commerce to millions of people by developing easy-to-use, scaleable storefronts for sellers around the world.”

“Do you want [cool thing]? As [Job Title] at [company name], you will learn [these skills] which will help you get [goal].”

Example: “Do you want to learn the latest developer techniques? As .NET Developer at ABC Company, you will learn the newest .NET technologies which will make you one of the top .NET developers in Vietnam.”

I think you get the idea.

Spend time time thinking about why a developer should want to work at your company. Then write an opening sentence to communicate it clearly. It should grab the jobseeker’s attention and make him think “Hey, this is for me!”

Feel free to add a few more sentences that create excitement and show the jobseeker how he benefits from taking your job.

Here’s an example from ITviec’s job description for Ruby Developer:

As Senior Developer Ruby on Rails you will help build and scale the coolest and best job website in Vietnam. In doing so you will become a true “Full-Stack Developer” and grow your career. You will also help IT people in Vietnam grow their careers, build great things and maybe even change the world. Join us today!

3) Keep your list of responsibilities clear and simple

Jobseekers want to know what they will do each day in your job. A simple and short bullet list of responsibilities works well here.

Example for Ruby Developer at ITviec:

Responsibilities:

Develop front-end and back-end
Participate in weekly scrum meetings in agile environment
Translate stories from product owner into product features
Be more than a coder — make suggestions for our product
Ensure scaleability and redundancy of itviec.com

4) Simplify your list of of skills and requirements

Long requirement lists perform poorly. Just show the most important requirements for the job. Be short, simple and practical.

Example:

Minimum 2 years experience coding web applications in Ruby on Rails
Scrum and sprint experience
Good knowledge in UI (HTML, CSS), Jquery/Javascript, coffeescript, sass, html
Comfortable communicating in written and spoken English
Experience with PostgreSQL
Have some public projects in github or bitbucket

5) Choose appropriate skill tags

You can choose 3 skill tags. The skill tags are the most important skills for the job. Make sure you choose all 3.

6) Consider showing salary

We’ve found that jobs showing high salaries get more applications. Our advice is “If your job has a high salary, show it!”

This may not make sense for you if salaries are highly confidential at your company. Up to you.

7) Choose great photographs

You definitely should have photographs!

Jobseekers on ITviec want to see the working environment and their future colleagues.

You can upload up to 5 photos to your company page on ITviec. All photos will show in each job you post.

The best photos show your employees working together in your office environment. You might even consider a hiring professional photographer — yes, photos are that important!

Do: